“In Florida, we have something special we never enjoyed at Disneyland - the blessing of size,” Disney said in a 1965 television program announcing the company’s Florida project. The location guaranteed that Disney’s new vacation destination would be protected from commercial sprawl. Lott Real Estate Investments, Disney secretly scooped up huge tracts of Florida swampland for about $180 an acre. In 1964, the Walt Disney Company began scouting locations for “Disneyland East.” Under the guise of shell companies with tongue-in-cheek names like M.T. Because he didn’t own the land surrounding the park, however, tacky hotels and fast-food restaurants began popping up outside the park gates, tarnishing Walt’s glittering fantasyland. What Disney truly wanted was to create a fully immersive, theatrical experience. But despite Disneyland’s success, Disney quickly realized that his 160-acre flagship theme park wasn’t big enough to contain all of his dreams. His vision revolutionized the American vacation. When Walt Disney opened Disneyland in Anaheim, California, in 1955, he introduced a magical place where parents and children could have fun together.
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